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Widd Signs has been renamed Widd as part of the launch of a new brand and website, aiming to signal its broader capabilities beyond signage
Widd, formerly known as Widd Signs, has announced the launch of a new brand and website, marking the next phase in the evolution of one of the UK’s oldest signage companies.
Founded in 1888 in Bradford and now headquartered in Leeds, today Widd works with retailers including Primark, Marks & Spencer, Astonish, and Berry’s Jewellers, delivering signage across the UK, Europe, the USA, and the UAE.
The rebrand aims to reflect what the company labels as a “transformation from a heritage signage manufacturer into a diversified business offering consultancy, architectural vinyl, bespoke lightbox manufacturing, and innovative sustainability-driven products.”
The decision to simplify its brand name acknowledges how many clients and industry partners already refer to the business as ‘Widd,’ while also aiming to signal its broader capabilities beyond signage.
To mark the launch of the rebrand, Widd hosted a factory tour attended by Ed Whiting OBE, chief executive officer of Leeds City Council. During the tour, Whiting said: “Widd is one of the fastest growing businesses in Leeds and exports internationally.
“It was a pleasure to discuss Widd’s ambitions to play an even greater role in Leeds’ wider economy as they and the city continue to grow – building on 137 years of business.”
Widd features in the 2025 Yorkshire Growth Index, which recognised it as one of the top 50 highest growing businesses in Yorkshire and the Humber.
The rebrand follows the formation of an in-house marketing and growth team, alongside close collaboration with creative agencies ThinkOTB and Updesigners, who supported Widd in forming its brand identity and building a new website.
Sarah Beaumont, partnerships and marketing director at Widd, says: “This rebrand represents both a continuation of our proud 137-year heritage and an exciting new chapter.
“Widd has long been part of the fabric of the High Street, and we are now building on that legacy by expanding our services, strengthening international partnerships, and pioneering sustainability solutions for our clients.”
