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UPM has renamed its business area and reporting segment, as part of goals to accelerate its growth into graphics solutions and specialty tapes
The business area and reporting segment of materials manufacturer, UPM Raflatac, has been renamed UPM Adhesive Materials.
The name change aims to support the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes, with UPM Raflatac remaining a product brand in the label materials area.
The name change, which has been effective as of June 12th, will be in use from UPM’s Q2 2025 interim report onwards.
Tim Kirchen, executive vice president of UPM Adhesive Materials, says: “The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance.”
The newly-named UPM Adhesive Materials has expanded its range of graphics solutions significantly in recent years through the acquisitions of AMC AG, Grafityp, and Metamark.
The strategic self-adhesive business unit within UPM Raflatac was first formed when the company acquired AMC AG and its graphics business in 2022. Earlier this year, the company purchased UK sign materials manufacturer, Metamark, in a deal worth a reported £146m.
