Vistar Media announces new global data partnership

Out-of-home (OOH) technology company, Vistar Media, has announced a partnership with geomarketing data specialists, Spotzi, to provide a unified source for its clients to collect data on OOH campaigns across international regions.

According to Vistar, EMEA has long faced challenges with fragmented data availability across regions. By collaborating with Spotzi, Vistar aims to eliminate the need for multiple regional data providers, utilising a single streamlined platform for advertisers to activate and measure campaigns across the US, Canada, EMEA, and APAC.

Vistar Media labels itself “the home of out-of-home”, offering a suite of technology tools for media owners and marketers. This includes a global demand-side platform (DSP), designed to enable buyers from around the world to connect with and purchase advertising space on any digital out-of-home (DOOH) screen, from a single account.

Spotzi’s AI-powered OOH planning tool combines foot traffic data with a range of visitor insights, including calculating the age bracket of those who view the campaign and the demographics living in areas near a billboard.

Diederick Ubels, managing director, EMEA, at Vistar Media, says: “This partnership brings the consistency marketers need to scale smarter OOH strategies across Europe and beyond – including improved coverage in the Nordics.

“By integrating Spotzi directly into our DSP, we’re making it easier than ever for brands to plan, activate and measure campaigns seamlessly, regardless of the market.”

Remco Dolman, chief executive officer of Spotzi, adds: “This partnership is a true meeting of minds.

“Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making OOH as intelligent and accessible as digital – powered by automation, data, and scalable solutions.”