Personalisation Experience returns to FESPA for third year

Personalisation Experience, which is co-located alongside this year’s FESPA Global Print Expo, is back for its third edition.

Taking place until May 9^th at Messe Berlin, Germany, the event is designed for those wishing to discover the latest innovations in personalisation technology. The event is designed to connect brand owners, retailers, marketers, and agencies wishing to enhance their product offerings through the use of printers, OEMS, and software providers.

In the dedicated Personalisation Experience exhibition space, visitors can see the latest innovations for customisation in-person, with exhibitors including Antigro Designer, Konfigear, ip.labs, Printess, and Printbox.

Visitors can also see a wealth of personalisation solutions from an array of digital print and textile manufacturers and suppliers across all eight halls of FESPA Global Print Expo.

In addition to the exhibition space, Personalisation Experience is offering a new feature, SmartHub, which comprises of a conference space and a newly developed ‘Smart Factory’.

The Smart Factory is a dedicated area on the show floor providing a live showcase of smart personalised manufacturing. The feature highlights the latest on-demand technologies from a variety of experts in garment decoration, apparel production, and interior décor, demonstrating to visitors the commercial opportunities that personalisation offers via focused tours.

The SmartHub conference is running daily, exploring topics and trends such as AI, automation, and sustainability, as well as real-life customer stories about personalisation experiences.

Speakers include representatives from: Cloudprinter, EFI, Jubels, McGrew Group, Nutshell Creative, Printerpix, Printfab fabisimo.com, XMPie, and Your Surprise. The full conference programme is available through the event’s dedicated app.

Duncan MacOwan, head of marketing and events at FESPA, says: “We’re delighted that Personalisation Experience is returning for its third year.

“The success of the event over the last two iterations supports the desire for an event of this nature. The combination of the exhibitor space, interactive feature and conference programme means that there is something for every visitor looking to explore the benefits of personalisation. As well as the dedicated event, it is positive to see a number of our Global Print Expo exhibitors also displaying personalisation solutions, indicating the growing demand for customisation within the speciality print industry.”

The event is free to enter for all attendees of the co-located FESPA Global Print Expo.