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Michael Ryan, head of FESPA Global Print Expo, writes about this year’s FESPA event in Berlin, which includes the co-locating European Sign Expo
From May 6th to 9th, 2025, European Sign Expo will return to the Messe Berlin, Germany at Halls 3.2 and Hall 4.2. Preparations are well underway, and I am delighted to welcome back a host of visionaries from across the signage industry.
The event will showcase cutting-edge products and solutions, and a wealth of expertise across signage and visual communications.
Year on year, European Sign Expo invites visitors to learn about current and future industry trends, discover an array of new media, consumables, products and technologies, network with specialists from across the globe, and more. I am confident that visitors will leave this year’s event with insight on how they commercially leverage opportunities in the signage and visual communications industries, as well as understand the factors that are shaping the future of signage.
This year’s strapline, ‘Where Visionaries Meet’, applies to all three of our events (European Sign Expo and co-located FESPA Global Print Expo and Personalisation Experience), and places emphasis on the FESPA community. The strapline positions visitors and exhibitors alike as futuristic and forward-thinking members of the signage community, and our events, as the ideal connection point for these visionaries.
For our visitors, this means that they will gain valuable insight into what the future holds for the industry.
Complete automation of the latest technologies? Materials that are completely recyclable? As delegates exchange their thoughts and business requirements with leading brands and suppliers, industry experts and specialists, FESPA will support the development of the forward-facing vision of the signage industry.
We are delighted to already have over 100 exhibitors confirmed for the 2025 event, including Textile Frame Partner, EFKA, Domino Sign, Sign-Ware, NSE LED, Cosign, TPS, ABC Display, Reklamba, and X-Module.
Our exhibitors will showcase multiple innovations across channel lettering, digital signage, dimensional signage, engraving and etching, illuminated displays, out-of-home (OOH) media, LED and sign tools, and more. There is truly something for everyone at European Sign Expo.
We always expect different trends to surface at our events. In recent years, we have seen increased demand for integration, digitisation, and interactivity. In addition, a trend pertinent across all of our events is sustainability.
After significant advancements in technology and software, digital signage has become an effective advertising tool for many businesses. With the ability to shift away from simple imagery and integrate more eye-catching designs, we have seen the strategy being embraced universally by numerous companies in a variety of fields.
Our exhibitors will showcase multiple innovations across channel lettering, digital signage, dimensional signage, engraving and etching, illuminated displays, out-of-home (OOH) media, LED and sign tools, and more
Once you’ve caught the consumers' attention, however, the next challenge is to keep it.
We are seeing various businesses expanding their offerings to include interactive products and software. From 3D effects to QR codes, many of the strategies are simple, yet extremely effective, and are just the beginning of your journey to maximising consumer engagement.
Now more than ever, sustainability is front of mind. Brands and suppliers are doing everything they can to ensure they are minimising their environmental impact by investing in more environmentally conscious technologies, using sustainable material alternatives, and more.
You can delve even deeper into these trends at European Sign Expo 2025. Whether you are hoping to invest in the latest digital software, branch out to interactive advertising strategies, explore a range of material alternatives, or gain valuable insight into the future of the industry, why not push the boundaries of traditional signage?
With leading brands and suppliers, industry experts, and a host of other visionaries preparing for its return, the event is set to once again serve as a pivotal platform for like-minded signage professionals to educate themselves, capitalise on opportunities for business growth, form and build on existing relationships, and deep dive into the trends and challenges of signage and visual communications.
As well as the opportunity to explore the signage industry, your entry ticket also gives you access to FESPA Global Print Expo and Personalisation Experience and our educational feature programme.
At FESPA Global Print Expo, visitors will have the opportunity to discover the crossover between print and signage, from event-related printouts to way-finding signage for events and showcases.
The Personalisation Experience will invite visitors to deep dive into the significance of personalisation, as well as to explore the latest customisation-enabling solutions.
World Wrap Masters and the FESPA Awards will also return as part of our educational feature programme. Visitors to the features can witness vehicle wrapping experts go head-to-head as they compete to be crowned the World Wrap Masters 2025 champion, explore the shortlisted entries to this year’s awards, and attend a series of training workshops and live demos, as well as the official FESPA Awards winners ceremony.
We’re inviting the readers of SignLink to join us in Berlin this May, and we hope to see you there!
