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HP and Antalis are among the names that will be showcasing solutions at the live event taking place on October 3rd and 4th
Updated on 27/09/24.
Many high-profile brands have detailed their presence at the upcoming WrapFest 2024, which will play host to a variety of panels and experiences. The live event, taking place on October 3rd and 4th at Silverstone racing circuit, is dedicated to vehicle wrapping, vinyl installation, and surface decoration for the wrapping and detailing community. The event will feature panel sessions with industry experts as well as pit demonstrations where visitors can learn tips and tricks from leading trainers.
Antalis is a leading distributor of papers, packaging and visual communications in Europe and North and South America.
At WrapFest, Antalis will be demonstrating its range of Oracal premium cast vinyl for vehicle wrapping. They will also be showcasing their Coala interior film. The Coala film range aims to widen the possibilities for installers and interior fit-out professionals of traditional vehicle wrap.
Mike Collins, product manager at Antalis, comments: “We are excited to be part of this event for the second time, bringing the vehicle and graphics industry together to share expertise. With various coloured and shift effect cast vinyl, as well as printable materials with repositionable rapid air technology and PVC-free options, we look forward to helping the wrapping community find solutions for their projects and even extend their skills to new interior projects.”
HP has recently announced that it will be the headline print partner for the UK edition of the World Wrap Masters competition, taking place at WrapFest.
The competition will see vinyl installers tackle a series of skill-testing challenges set by a panel of judges, showcasing their car wrapping abilities and creativity against the clock.
HP will also be represented at the event by its authorised partners PressOn Automotive and Papergraphics, alongside expert members of the HP UK & Ireland team. They will be able to talk visitors through the range of HP printers available and how these solutions can help the vehicle wrapping and related sectors.
Colin Easton, large-format channel manager at HP, explains: “HP Latex technology is perfectly suited to the wrapping market with water-based, vibrant ink, which is flexible and does not white out when stretched.
“A huge benefit in this market is the fact that it can be laminated immediately after printing, saving time and money by not having to ‘gas out.’ We want to ensure any businesses already in this sector or looking to enter the sector have a real understanding of the benefits of HP Latex technology for this application.”
Fedrigoni Self-Adhesives, a division of the Fedrigoni Group dedicated to the design and production of self-adhesive materials, will be attending this year's Wrapfest.
Together with supplier All Print Supplies, Fedrigoni will present a preview of its latest products, as well as products not yet publicly available which will be officially launched in 2025.
This includes the Ultimate Wrapping Films series, a range of coloured PVC and polyurethane films for vehicle wrapping. There will be dedicated live demos and wrapping shows of these products in cooperation with vehicle wrapping company, Creative Visual Installations (CVI) Group.
Other previews on the stand include Ri-Jet C50 Ultimate Slide&Tack, a high-quality product specifically designed for the wrapping of commercial and private vehicles. The product is designed to conform to the curved and irregular parts of a car during application, with the aim of helping the installer to eliminate any creases or air bubbles.
The Fedrigoni Self-Adhesive team will be found at stand 19, together with All Print Supplies.
In response to growing industry demand, WrapFest will unveil a brand-new zone dedicated to surface decoration. The showcase will display a vast array of products for interior spaces, including furniture wraps, window films, and window tinting solutions. Independent trainers will be on hand to demonstrate, allowing attendees to get hands-on experience with the materials.
WrapFest have also confirmed that Keiran McCabe, owner of RGVA Vehicle Graphics, will host a panel titled ‘Designing Effective Fleet Liveries’. The session will teach attendees how to design and implement eye-catching fleet liveries that promote their brand, using industry best practices and innovative techniques.
With applications of vinyl spanning beyond vehicles, WrapFest attendees will be able to listen in on an interview with Chris Edwards, director of CVI Group. During ‘Architectural Wrap and its Role in the Industry’, Edwards will talk about how architectural wraps can revitalise spaces, create immersive environments, and look into real-world applications that could redefine design possibilities.
Finally, sign and display experts William Smith will invite WrapFest attendees to participate in its ‘Training Academy’. Participants will learn the many techniques required to wrap a vehicle, with courses for all abilities covering topics such as paint protection film (PPF), architectural film, and window film installation.
Visitors can also witness live demonstrations in the pit lanes, featuring the newly launched VION Automotive Window Films. On the William Smith stand, experts will be on hand to talk through a range of materials from a host of other leading brands such as 3M, Arlon, and Avery Dennison.
Those looking to attend can find out more about the event and register on the WrapFest website.
