Global launches UK's largest billboard advertising network
Global has launched Billboards by Global, adding new data and measurement tools to its network while more than doubling its digital 48-sheet footprint to over 600 sites
The provider of DOOH solutions has introduced new touchscreens at London Bridge train station
JCDecaux, a provider of out-of-home (OOH) and digital out-of-home (DOOH) billboards, screens, and street furniture, has detailed its latest collaboration with Network Rail in a bid to make railway stations more interactive.
A new expanded digital six-sheet network has been installed at London Bridge Station where passengers can now plan their onward travel across the wider rail and tube network in London.
A total of seven six-sheet units with information touchscreens on one side and advertising on the other will be installed, reaching audiences in central locations on the upper and lower concourse of London Bridge Station.
JCDecaux UK will also provide 16 single sided and two double-sided digital six-sheet screens near the entrances, exits, and barriers of the stations, providing brands with high-impact locations across the 85” screens.
Chris Collins, co-chief executive officer, JCDecaux UK, says: “With over 48 million passengers travelling through London Bridge annually, this newly expanded DOOH screen network will bring relevant and timely content to customers.”
The new screens will benefit train passengers by providing live travel updates, accessibility features for multilingual or visually impaired passengers as well as a flip mode to make the screen easier to access for wheelchair users.
Gary Bostock, regional property director at Network Rail, says: “Our new interactive screens are the latest way we are transforming the experience for customers alongside generating important income which is reinvested back into rail. They offer easy updates on travel and assist with independent use of the station. It’s great to launch these interactive screens at London Bridge and add to our offer.”
Further installations are also planned at railway stations including four double-sided digital screens at London Waterloo.
JCDecaux has also continued to expand its OOH locations throughout the UK including new locations on its National Drive network. New billboards have been installed across Edinburgh, Leeds, and Manchester. The company says its National Drive network delivers 54% more audience compared to the industry average with an estimated 27 million impressions each week according to statistics from Route.
