Resolute DTF couples up for Love Island project

Resolute DTF has partnered with long-term client Print Clever | Print On Demand to launch a pop-up shop at Bluewater Shopping Centre selling personalised merchandise themed on ITV2 show ‘Love Island’.

The shop allows fans of the show to personalise certain products, including the famous water bottles that contestants carry with them in the Love Island villa. Other options on offer include hoodies and t-shirts.

For the project, Resolute has supplied its R-Jet Pro DTF UVi printer, which launched to the market earlier this year. The machine allows for printing on a variety of surfaces such as phone cases, mugs and water bottles, as well as items made of plastic, metal, and glass.

“The R-Jet Pro DTF UVi is well suited to on-demand personalisation of just about any hard and semi-rigid item in the first official Love Island store,” says Colin Marsh, managing director of Resolute DTF. 

Jurian van der Meer, executive vice president of brand licensing at Love Island maker ITV Studios, also spoke highly of the project and how it allows fans to get their hands on personalised merchandise faster than ever.

“Now, for the first time, fans will be able to shop in person and collect personalised merch on the same day,” van der Meer says, adding: “Its a fantastic opportunity to connect with our audience in a new and exciting way.”