The company has formed a new partnership with media outlet, Positive News
Out-of-home (OOH) company Clear Channel UK has announced its partnership with Positive News in an effort to display more uplifting stories to the public.
The new collaboration means a curated selection of socially relevant good news stories by Positive News will be displayed on Clear Channel’s 3,500+ digital out-of-home (DOOH) on high streets and shopping centres throughout the UK.
Ben Hope, marketing director at Clear Channel UK, says: “In a world filled with clickbait headlines and negative narratives, we are aiming to bring alternative, credible news content to local communities and add more positivity to people’s everyday lives.
“OOH, as a highly trusted media channel, is perfectly placed to amplify the rigorous journalistic work of the team at Positive News who share our vision of making a positive societal difference. This partnership is an opportunity to put a smile on your face, and what’s not to love about that?”
The collaboration is the first time Clear Channel has partnered with a content publisher in the UK and is part of its ongoing efforts to improve public spaces and give back to communities.
As a Platform for Good, the company donated around £20m worth of media space to 50 charities in 2023.
Posters for the campaign will highlight UK stories which differ from traditional news outlets or social media, including stories about sustainability, inspiring people, communities, and organisations trying to better the world.
Sean Wood, chief executive officer at Positive News, comments: “With studies revealing that a huge volume of the British public now avoid the news because it brings them down, we’re offering an empowering alternative.
“This exciting partnership with Clear Channel will give prominence to positive headlines at scale, helping people discover that it’s not all doom and gloom and an incredible amount of positive change is happening. Together with Clear Channel, we’re breaking the bad news bias.”
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