Brownings forms new partnership with MagnWall

The latest partnership will allow customers to bring a new layer to their soft signage projects

David Osgar
July 13, 2023
The new MANGNWALL tension fabric systems are expected to be available from August 2023

Trade supplier Brownings has announced a new partnership with German start-up MAGNWALL which provides magnetic lighting solutions for retail and exhibition spaces.

The unique technology from MAGNWALL allows the magnetic positioning of lights, monitors, shelving, and more on a range of textile surfaces without the need of a grid or any wires.

The technology has previously been showcased by Service Graphics at 2022’s VM & Display Show where it was exposed to retailers and marketing companies.

Brownings and MagnWall will now collaborate on the development and marketing of a new line of tension fabric systems that includes this unique technology.

Brad Robinson, sales & marketing manager at Brownings, says: "We are excited to partner with Magnwall to bring this innovative new product to the UK market."

"The combination of our two companies' expertise will create a truly unique and differentiated product that we believe will be very well-received by our customers. You only have to look at the awards they have won to know it is a truly exciting product."

MAGNWALL will now be incorporated into Browning’s TexSign tension fabric system, turning what was originally a predominately 2D structure into something more 3D.

With MagnWall’s technology behind the textile skin of TexSign it means any magnetic accessory from the product range can be mounted to the fabric where a current will pass through to the MAGNWALL behind.

The solution is also reusable and adaptable to different artwork, with the option for products like spotlights, shelves, and even monitors.

"For us, the innovative strength and performance of Brownings is the decisive point for this co-operation. Our customers will be extremely satisfied with this partnership. Innovation and service are not just words at Brownings, but a living attitude,” adds Klaus-Dieter Feld, founder of MagnWall.

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