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Ocean Outdoor has opened its annual digital creative competition for DOOH concepts
Digital out-of-home (DOOH) company Ocean Outdoor has announced the return of its digital creative competition which encourages bold and original ideas in premium DOOH.
This year’s prize fund is a total £500,000 which will be available for six winning concepts chosen by a panel of independent experts from across the industry.
The competition has run for the past 14 years and has seen winners go on to win prestigious awards including Cannes Lions.
Entrants are encouraged to harness the advancements and creative possibilities of DOOH and Ocean Lab’s suite of technology including audience and vehicle detection, live localised data and connectivity, live video streaming, augmented reality, and more.
Entrants are also invited to develop ideas using DeepScreen Alive, a series of 3D activation packages developed to utilise real time and immersive entertainment.
Helen Haines, Ocean’s head of brand and events, comments: “Large-format premium DOOH offers a wealth of opportunities for live entertainment, novel experiential experiences, and the opportunity to build brand value at scale, well beyond the physical screen alone. Equally, DOOH has a unique, personal relationship with the communities it serves, as last year’s winners demonstrate.
“Our awards consistently raise the bar, showing what can be accomplished when you put DOOH at the centre of your media plan. It’s one of the most amplified and shared communications channels across earned and social media, propelled by technology like DeepScreen Alive. Imaginative big screen ideas are what we are looking for and if you win, we will work to make it happen.”
Creatives and agencies can enter for free into two award categories: one for brands, and another for charities. Entries close on September 1st with winners announced on October 11th at a live event hosted by Ocean at Frameless in London.
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