London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
Design and graphic company Novograf has reached out to companies urging them to look at how they can use their commercial property to create impactful environmental branding and enhance their own image.
Environmental branding, Novograf says, fuses a number of design features such as graphics, interior design and signage, to create an immersive brand experience.
As all these elements have a visual and emotive impact, Novograf says they offer the ideal way for companies to get their green message across – something that is becoming more important in the modern, competitive market.
“It can have a great impact on the customers’ journey and decision-making process,” Novograf says, adding: “Having a memorable experience starts from first impressions to the moment they leave through the door, and this can make or break a deal.
“Having a pleasant physical space isn’t enough anymore. Customers are looking for a one-of-a-kind branding experience in a highly competitive market. Your aim is to attract them, win them, and convert them into loyal customers.
“Effective experiential branding also impacts your staff and their productivity. Having a well-designed workspace is key to staff well-being, performance, and collaboration.
“As the face of your brand, your physical space needs to translate your brand’s identity and values. Environmental branding can help you achieve a cohesive and immersive brand experience and position you way ahead of your competitors, so why not give it a try?”
