Fedrigoni races ahead with new sponsorship deal

Self-adhesive labels and materials supplier Fedrigoni has agreed a deal to sponsor Salvatore Tavano, an Italian motor racing champion in the Gran Turismo Endurance.

Tavano has been driving a BMW M4 GT3 in the current Gran Turismo Endurance season, which began last month at the Pergusa circuit. Fedrigoni branding has appeared on his car in each event so far this campaign.

A new addition to the BMW Italia-Ceccato Racing team, Tavano, won three titles in a row in 2018 in the TCR Italy with the Cupra of Tarcisio Bernasconi's Scuderia del Girasole. He scored 14 victories and climbed the podium an impressive 36 times.

“We at Fedrigoni are delighted to be alongside a multi-medallist champion like Salvatore Tavano and a team of excellence like BMW", says Marco Nespolo, chief executive of the Fedrigoni Group.

“For us, automotive is one of our reference sectors, where we intend to grow further in the global market, with a complete range of self-adhesive products for visual communication and car wrapping.

“Many of the principles underpinning a successful sports team, such as teamwork, focus on talent, result orientation, drive for innovation and constant commitment to excellence, are at the heart of Fedrigoni’s culture and DNA.”

Tayano adds: “I am thrilled to be back in a championship of excellence like the Italian GT. I thank my sponsors for their support, I will certainly try my best to repay them with good results.”