London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
The crowning of King Charles III and Camilla, Queen Consort has been celebrated in a variety of ways
The bank holiday was welcomed by many across the UK this weekend as it gave the chance for parties, excursions, and a chance for many to take their minds off current challenges.
The Coronation acted as an opportunity for signage, display, and out-of-home (OOH) and digital out-of-home (DOOH) companies to showcase royal-themed products as well as the Coronation itself.
OOH owner and supplier Ocean Outdoor marked the celebration with colourful messages across its UK-wide estate as well as coverage on London’s Piccadilly Lights.
As the Royal procession and Coronation ceremony took place, specially designed content played across roadside screens for three hours on May 6th while a special five-hour presentation was displayed on the Piccadilly Lights screen space, owned by Landsec as well as a photograph of the newly crowned King and Queen following the ceremony.
Ocean Outdoor has also been supporting The Big Help Out scheme in the weeks running up to the Coronation, as well as the days following. The scheme offers an opportunity for people to lend a hand with volunteering projects for local community projects.
OOH supplier and specialist in advertising street furnishing, JCDecaux, also showed Coronation highlights from its entire UK estate showcasing fun advertisements including giant crowns, royal-themed food, and regal-themed graphics.
JCDecaux chief commercial officer Mark Bucknell, comments: “Once again OOH is playing a central role as the nation celebrates its most significant moments, reflecting the public mood and reaching people when they are out and about.
“As the latest figures from World Advertising Research Center (WARC) show, OOH was the fastest growing medium for 2022 and is predicted to be the fastest growing for 2023. It’s no surprise that this week, OOH is the medium of choice capturing the spirit of the nation once again as brands get creative with campaigns including giant crowns on Oxford Street via our Creative Solutions team and brand campaigns from Tesco, Waitrose, Fortnum & Mason, and Jack Daniels among many others.”
As well as billboard advertising, many stores implemented a variety of Coronation-themed point of sale and prints. Supermarket chain Tesco found itself mocked online for its questionable placements of Coronation-themed posters and prints in its stores.
POS reading “Let’s celebrate the King’s Coronation” was photographed online placed next to products like toilet roll, sanitary products, as well as Nando’s peri-peri sauce.
As well as visual displays celebrating the Coronation ceremony itself, many digital solutions were on display on Sunday night’s Coronation Concert which saw thousands of drones and lights light up Windsor Castle, Cardiff Bay, and the Eden Project.
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