Eltham ramps up sign work after purchase

Back in 2020, Eltham Digital began offering signage following investment in a Xenons R180 hybrid flatbed/roll-to-roll machine from RSR. The business is now taking 50% of its revenue from signage work with the machine having been replaced with the upgraded Xenons X180.

Whilst the X180 has the same dimensions as its predecessor with a maximum width of 1.88m, the new model has numerous mechanical upgrades and uses the latest Ricoh 6 print heads.

Investing in the upgrade has meant Eltham has the ability to print onto ACP, foam, board, flue board, glass, ceramic tiles, wood, and vinyl and flexible media.

The company runs the machine at 25sq m per hour with a CMYK ink configuration and has the option of an additional white ink available as a future upgrade.

“During the Covid pandemic we were being asked to produce all kinds of signage, so we could see there was demand there,” says Terry Glasscock, owner of Eltham Digital. “RSR convinced us the Xenons hybrid was the ideal machine to take on a new market as it offered high performance and versatility for a relatively low cost. They were right.”

Based in Rayleigh, Essex, RSR specialises in sales, installation, and service support for the graphic arts industry.

“We produce something different every day, whether it’s point-of-sale boards, vinyl banners, outdoor signage, or exhibition panels, and the Xenons machine does it all,” adds Glasscock. “The new one is faster to run and set up, and we expect it to match the performance and reliability of the machine it is replacing.

“For me, the best thing about the X180 is ease of use. There’s very little maintenance and to run it we just press ‘print’ and that’s about it!”

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