Neonplus takes the stage at Display Show

The VM & Display show acts as an opportunity for businesses, retailers, agencies, and students to see many solutions in a variety of display sectors.

Based in London’s Business Design Centre the exhibition acts as a hub for merchandising and display solutions, meaning a fantastic chance for print and sign companies to showcase their products.

As well as allowing businesses to sell themselves to end-users like retailers and marketing agencies, the show also acts as a hub for product launches and demonstrations.

Manufacturer for the sign and display trade, The Sign Group exhibited for the first time at this year’s show as a way of showing its products to a wider audience.

Speaking to SignLink at the show, finance director of the company Ian Hoole said: “We’re here to show our products, and hopefully get sales from it. We don’t fit as a traditional exhibitor [not working directly with retailers] but we’re hoping we can use our network of sign companies to liaise with potential leads to benefit all parties.”

The show as a whole was a visual treat for those attending, especially visitors that are learning about the industry. The exhibition was a relaxed and friendly experience where companies were happy to demonstrate what they specialise in.

The Sign Group chose to focus this year on its Neonplus range of LED solutions and demonstrate its integration with signage and creative displays.

SignLink discussed the show, Neonplus, its differences to traditional neon, and future plans in this week’s Sign7, viewable in the link below:

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