Giant curved LED wall to be installed in Leicester Square
Ocean Outdoor has won a competitive tender to manage a new out-of-home landmark being installed in Leicester Square, measuring 240sq m in total and featuring a 166sq m curved LED wall
The OOH and DOOH company has announced a new major contract in Wales
Route Media, a supplier of digital signage as well as out-of-home (OOH) and digital out-of-home (DOOH) advertising space, has secured a national contract with Transport for Wales.
The new partnership means Route Media will provide digital and static media at stations, roads, and bridges including Cardiff, Newport, Swansea, Rhyl, Wrexham, Bangor, and Holyhead, as well as across the border in Shrewsbury and Chester.
The seven-year deal seeks to switch the Transport for Wales estate from static to sustainable digital assets, which Route states will lower the transport company’s carbon footprint.
Owain Taylor-Shaw, senior commercial development manager at Transport for Wales, comments: “We are very excited to announce Route Media as our new advertising sales partner across our vast media estate, spanning both the rail and road portfolio.
“The barriers to entry to operate at this level are usually too significant for smaller operators to overcome as the sector is dominated by big global players, but Transport for Wales is pleased to provide this platform to enable a Welsh SME to grow and reach the next level.”
Transport for Wales was established in 2016 to oversee public transport in Wales following the failures of previous systems. Since being set up, the company has renovated much of the country’s rail network and sought to improve customer experiences.
Taylor-Shaw adds: “This partnership will create new employment in Wales, enrich our Welsh-only supply chain and create the opportunity for Welsh businesses to promote to our passengers on a hyper-local level.”
Route Media has seen much success over the past year including the continued improvement of its Cardiff Airport estate, and the installation of its M4 ‘Super 6’ screen located on the M4 near the Brynglas Tunnels.
Speaking about this latest contract, managing director of Route Media Rhys Harrington, says: “As a Welsh business we are proud to now be in partnership with Transport for Wales.
“Like them, we are always looking to support our economy, working alongside a network of Welsh sub-contractors, and moving towards our ‘digital-first’ vision as a sustainable, socially conscious business.”
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