Talon rebrands to reflect global expansion

Global out-of-home (OOH) media agency Talon has revealed the details of its company rebrand which it says reflects its ambitious expansion and commitment to being a global OOH agency.

As OOH media changes Talon sees its rebrand as a way of evolving with new innovations in technology and knowledge. The company says a people-first ethos is at the heart of its rebrand, with creativity, effectiveness, and sustainability as core principles to the revitalised vision.

Talon has produced many eye-catching and creative outdoor projects in the past few years, working with a variety of agencies and suppliers to bring billboards, building wraps, and digital screens to life.

The rebrand means all existing Talon brands will be brought together with one voice, encapsulating its creative branch, Grand Visual, and Plexus, a large independent global OOH planning and buying network which will be rebranded to Talon International.

Sarah Parkes, Talon chief sales and marketing officer, says: “Talon has changed a lot in the last nine years, from our humble beginnings as an independent challenger brand in the UK OOH specialist market to where we are now, the largest independent global OOH agency with an ever-increasing international footprint.

“We’ve invested in our people, in building market leading proprietary technology, and now we have further invested in our brand. Re-booting our brand look, feel and tone of voice takes Talon’s unique energy and spirit out into the world, and brings the Talon global family together with one voice.”

In line with the rebrand the company has launched a new website showcasing its OOH work, as well as restructuring and appointing new teams across the company. If you have any news, email news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.