SwissQprint UK appoints Dave Cull as new sales manager

swissQprint UK has announced the appointment of Dave Cull as its new sales manager for the South East, as part of the manufacturer’s goals to strengthen its UK market position

Jonathan Pert
September 21, 2026
Dave Cull [pictured] has more than 45 years of experience in the print industry

SwissQprint UK has appointed Dave Cull as its new sales manager for the South East region, with the goal of strengthening its sales team and reflecting the company's continued investment in the UK market.

Cull arrives to the role with more than 45 years of experience in the print industry, having started his career as a screen printer in 1981 before moving into training, technical, and sales positions.

His career, which has included time working for Fujifilm and EFI, has included a range of experience in the wide-format print sector, with a key focus on identifying opportunities for growth within the UK market.

Speaking about his appointment, Cull says: "The decision to join swissQprint was heavily influenced by the feedback I received from customers.

“The reputation for build quality, reliability, versatility, and customer support is exceptionally strong. Throughout my career, I've seen how important dependable equipment is for businesses working to tight deadlines and swissQprint has built an impressive reputation in this area."

Cull visited swissQprint's headquarters in Switzerland and its UK facility in Bracknell before his official appointment, noting that he was impressed by both the engineering behind the technology and the expertise of the team supporting customers.

Cull adds: "What stands out is the company's focus on helping customers achieve maximum value from their investment. I'm looking forward to helping more print businesses in the South East understand the opportunities that swissQprint technology can create for them."

Erskine Stewart, managing director of swissQprint UK, says: "Dave's experience and reputation within the industry make him an excellent addition to the team.

"As our UK customer base continues to grow, investing in experienced people is essential. I have no doubt he will help us support more companies as they evaluate how new technology can increase print productivity, expand application possibilities, and strengthen their businesses for the future."

The appointment comes as part of swissQprint UK’s plans to further expand its presence in its home market.

The company’s Bracknell operation, which operates as a wholly owned subsidiary, provides demonstrations, technical expertise, service support, and application advice for customers across the country.

SwissQprint will be exhibiting on stand P420 at The Print Show, which takes places at the NEC Birmingham from September 29th to October 1st. Click here to register your place at the free-to-attend event.

Please login or register to post a comment.

Most Read

The Latest Digital Issue

pencilexitbookcalendar-fullbullhorn