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Signage and workwear specialist, Zell-Em Branding, has reported a major increase in its productivity and output after installing a ColorJet Vulcan Hybrid 3202 from Quality Print Services
Lancashire signage and workwear printer, Zell-Em Branding, has reported a considerable increase in output speeds since installing a ColorJet Vulcan Hybrid 3202 from Quality Print Services (QPS).
The new Vulcan Hybrid 3202, which was delivered by QPS in April 2026, has enabled the company to take on larger projects and strengthen its wide-format offering.
According to Steve Cartmell, operations manager at Zell-Em, the company was looking to replace a machine that was reaching the end of its operational life, seeing the replacement as an opportunity to increase its capabilities and future-proof the business.
Cartmell says: “We didn’t want a like-for-like replacement – we wanted a machine that would allow us to handle greater volumes, improve productivity, create new opportunities, and remove the need to outsource jobs that were too large for our old printer. The Vulcan ticked all those boxes.
“Compared to our previous equipment, the Vulcan offers significantly higher production speeds, a much larger print width, and improved print quality across a wide variety of substrates.”
The ColorJet Vulcan Hybrid is a 3.2m UV-LED hybrid printer designed to handle both rigid and roll-to-roll media on a single platform.
Configured with Ricoh Gen6 printheads and CMYK plus white ink, the device can print at speeds of up to 91sq m/hr, supports rigid media as thick as 35mm, and produces output at resolutions of up to 2,400dpi. Other features include dual UV-LED curing and an Onyx Thrive RIP workflow.
Cartmell adds: “The most obvious benefit has been the dramatic increase in productivity. One recent project consisting of ten mesh banners measuring 10m x 1.85m would have taken about 14 hours to produce on our previous machine when it was operating at its best. The Vulcan completed the same job in around four and a half hours, including a roll change.”
While Zell-Em Branding was founded in Blackpool in 1946, its roots stretch back to 1890 through Granthams Signs & Graphics.
The wider business also includes Beaver International, which has supplied branded workwear since 1980, and MacPrint UK, a garment screen printing specialist with more than 30 years of industry experience. In 2025, the business unified its four divisions under the Zell-Em brand.
