POLI-TAPE hires new sales team

POLI-TAPE, a German manufacturer of digital printing media, sign-making vinyls, and application tapes, has announced a full restructure of its sales organisation for textile transfer films.

The new sales team for POLI-TAPE’s textile transfer films division includes Francesca Zonin, who will take over as head of sales. Zonin arrives to the role with more than 20 years of experience in the textile films industry.

Zonin is joined by sales manager, Holger Beck, who comes to his new role with 29 years of experience in print and transfer films, and senior sales manager, Michael Hildebrandt, who recently celebrated his 25th anniversary at POLI-TAPE.

All three have reportedly known each other for around 15 years from trade fairs and industry events, but are working together in the same company for the first time.

The team offers 74 years of combined industry experience, with POLI-TAPE aiming to use this expertise to help shape the market.

Focuses of the sales team will include further strengthening POLI-TAPE’s standing in the heat transfer vinyl (HTV) segment, with a particular focus on its flagship POLI-FLEX TURBO vinyl series.

Francesca Zonin, the newly appointed head of sales at POLI-TAPE, says: "We combine different perspectives, experiences, and networks. This is exactly what creates the momentum we need to support our customers even better and set new impulses in the market."

POLI-TAPE is now part of the FEDRIGONI Group, after the Italian papermaking and self-adhesives corporation acquired a majority stake in the company in 2024.

The German manufacturer offers a portfolio including high-quality textile transfer films, digital printing films, plotter and laminating films, as well as adhesive films for signage and advertising applications.

In addition to its main production site in Remagen, Germany, the POLI-TAPE group comprises of three further companies in Germany, Italy, and the USA, with just under 400 employees worldwide and with products supplied to over 90 countries.