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Hello! magazine has collaborated with Limited Space to create a new digital content channel, which will be aired on out-of-home screens across UK shopping centres
Digital out-of-home (DOOH) advertising company, Limited Space, has announced a new collaboration with lifestyle and celebrity magazine, Hello!, to broadcast editorial-led content across UK shopping centres using its bespoke digital network.
The partnership, which officially launched on June 11th, delivers celebrity, fashion, health, culture, and entrepreneurial stories from Hello! directly to mall visitors in the UK, as part of what Limited Space dubs as a “screen-native storytelling channel.”
The stories will be accentuated with motion-led visuals created specifically for amplification across a DOOH environment, with content refreshed regularly.
Limited Space’s ‘Orbit’ network of landscape and portrait screens, which the Hello! campaign utilises, reportedly reaches over 60 million UK adults every month.
Toby Fairlamb, sales director at Limited Space, says: “Shopping destinations have become spaces to discover, experience, and connect.
“This partnership is transforming our screens into live editorial moments – adding entertainment, style, and energy that strengthens the relevance of our media platforms to the environment around them. Partnering with an editorial leader like Hello! allows us to fuse premium storytelling with powerful digital visibility.”
Andrea Caamano, digital content director at Hello!, adds: “This partnership lets us extend the Hello! experience into the real world – engaging audiences when they’re at their most receptive.
“Our editorial has always been about bringing readers closer to the stories, trends, and personalities that inspire them. Now, for the first time we can bring that same sense of excitement, style, and cultural insight directly into the spaces people are visiting every day. Shoppers will be able to engage with Hello! content in a way that feels immediate, immersive, and part of their everyday journey."
