The Wrapping Sector
As more sign-makers look to move into the wrapping sector in order
to access new work, Rob Fletcher asks: “What key trends and
demands should companies be aware of in the wrapping market?”
Sunday, 27 Feb 2022 19:09 GMT
Shelley Evans, office manager, Elite Signs & Graphics
Increasing growth
The interesting thing to note in terms of trends in wrapping that we see from our elevated overlook is steadily increasing growth in the market. I think it’s important to distinguish that from other factors driving growth in wrapping that owe little to customer demand.
There’s an expectation these days, on the part of the market, that limitations in traditional vehicle graphics have gone. Incorporating colour graphics in designs is now easy for example, and customers know it. It makes them more inclined to ask for more adventurous designs and we’re happy to oblige.
‘Wrapping’ is front of most end-users’ minds too, you’d be amazed by how many people ask for a ‘wrap’ but actually mean something totally different. For example, some contact us wanting a ‘wrap’ for a shop window. That means wrapping has established itself and is practically becoming a generic application.
Improved materials make it a lot easier to indulge our customers’ creative demands”
Improved materials make it a lot easier to indulge our customers’ creative demands and that’s having an effect that those who notice these things see the ‘wrap-scape’ out there.
One factor overlooked in terms of an underlaying trend is our willingness to wrap rather than add discrete, applied lettering and logos. We’re so efficient now at wrapping that it’s often faster to wrap than conventionally apply. So that’s a growth trend that owes nothing to the markets per-se.
The big picture in the wrapping universe is more colour, more often, and in more areas of application. Wrapping is steadily consuming parts of the traditional market.
We’re not resisting.
Interest in opportunities
Clare Robinson, marketing executive, William Smith
Not surprisingly, with the UK and world’s attention firmly placed on a greener, more sustainable future post COP26, we have been seeing a steady increase in the number of enquiries for these more environmentally friendly films for a while now.
We’re delighted to be able to provide our customers with a greener graphic solution, that doesn’t compromise on price or performance, to satisfy the requirements of the end users’ sustainability initiatives.
Our vinyl manufacturers are well aware that change is on the horizon and have already begun to respond accordingly. They will almost certainly have many more environmentally responsible films in the pipeline over the coming years and we look forward to stocking and promoting them.
Our vinyl manufacturers are well aware change is on the horizon and have already begun to respond accordingly”
This trend is echoed in our Architextural brand too, with demand for architectural wraps growing exponentially.
The ‘wrap it, don’t rip it’ message has resonated with designers, architects and specifiers alike, as architectural and window films offer a fantastic opportunity to implement a green solution for upcycling pre-existing fittings and furnishings within any home, office, or public venue.
Demand for our Architextural Wrap Training Course has always been high and isn’t showing any signs of slowing, in fact the opposite! Hence the addition of a brand-new Kitchen Wrap Course for 2022.
Interest in the opportunities this new market can provide continues to grow as we see more and more wrappers join our installation network ‘A Team’ where they are given all the support they need to win and deliver architectural projects.
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