Vehicle Graphics
Still regarded as one of the industry’s key growth markets, Rob Fletcher asks: “what sort of opportunities remain available to newcomers in the vehicle graphics sector?”
Saturday, 02 Oct 2021 13:14 GMT
Martin Southworth, reseller account manager, Hybrid Services
Realistic opportunity
Vehicle wrapping is still very much a very realistic opportunity for expansion. Because many of the processes to produce the graphics are shared with other sign-making applications, it can also be a great additional revenue stream to offer a new service to existing clients as well as being an excellent way to attract new business. Vehicle wrapping is potentially quite a time consuming task, so it should be charged accordingly.
Investing in the right hardware and technology – and knowing how to use it is key to success. Equally, appreciating the advantages of the materials available will be an important education process, ensuring sign-makers maximise the potential opportunity that moving into vehicle wrapping can offer. Investing in training in all aspects of the process is a further consideration.
Vehicle wrapping is potentially quite a time consuming task, so it should be charged accordingly ”
The new Mimaki JV100-160 is a production solvent printer that is designed to fit into any sign and graphics printing business. With its low cost of entry – the new model is available for just £12,995 which includes RIP (raster image processor) software and a two-year warranty – it’s within reach of start-ups as well as companies looking to refresh or expand their print capabilities.
Mimaki is unique in offering not just the printer, but vinyl cutters and laminators too, providing a complete range of vehicle wrapping equipment from a single supplier. Mimaki’s CJV range of integrated printer/cutters offers a compact and efficient solution at a variety of sizes, price points and productivity levels.
Increased competition
Esra Boro, product line marketing manager, wrapping and signage, Avery Dennison Graphics Solutions
Vehicle wrapping has long been regarded as a major diversification market for sign-makers, with many companies making the move into the sector. This movement has created an increased level of competition, with a wide range of companies competing for contracts of all kinds.
All the signs are that consumers and businesses will increasingly consider wraps as a way to set their vehicles apart. For consumers, there are lots of examples on social media that show what is possible. For businesses - both larger and smaller operators - proper branding and strong messages are becoming an essential requirement. I believe the market for wraps of all kinds, printed and unprinted or for protection, will continue to be extremely busy.
All the signs are that consumers and businesses will increasingly consider wraps as a way to set their vehicles apart”
Whether you are taking on a one-off job for a personal vehicle, or wrapping an entire fleet of delivery vans, having the right tools for the job is more important than ever. Avery Dennison offers a full-range portfolio of printing films, colour change films, protection films and much more to support all sorts of application needs.
There are plenty of examples of how Avery Dennison materials have enabled some highly innovative and creative projects in the vehicle wrapping market.
Some of our popular latest releases include Avery Dennison MPI 1105 Speedmaster, Avery Dennison Supreme Wrapping Film: Spring Launch, Avery Dennison Supreme Protection Film: Gloss Black and SPF Matt, and Avery Dennison Protection Film: Pure Defense PU.
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