Following its acquisition by US graphics company Moss, MacroArt has announced its transition to the Moss brand with the official launch taking place in the UK on April 10th.
MacroArt has emphasised that the new change is more than a rebranding and is a “strategic positioning” which embodies Moss’ “stronger together” ethos.
Moss’ production facilities in the US, Germany, Poland, and now the UK enable the organisation to provide support for clients on a national and international basis.
Both MacroArt and Moss work with some of the world's biggest brands and agencies to create experiential, entertainment, sport, and retail-focused solutions.
SignLink recently spoke with managing director of MacroArt, Michael Green, about the acquisition, how it came about, and what it means for the company going forward.
The official launch of Moss in the UK will take place on April 10th with sister business Aluvista, which specialises in modular systems and fabrication for tension fabric framing, will also move to the Moss name at the same time.
Jason Popp, president, and chief executive officer of Moss, says: “Moving to the Moss name in the UK continues our global strategy of building high-quality branded experiences for clients.
“We are place makers, and we want people to feel that excitement and experience wherever they are in the world.”
Green adds: “We are proud of our history and the reputation we won as MacroArt. Now, as Moss, we only see this increasing, delivering creative, innovative, and sustainable solutions, supported by both the strength of our team and the wider capabilities of being part of a global group. These are exciting times!”
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