Based on the new ‘Inspiring Creativity’ strapline, the brand aims to celebrates the diverse Spandex customer community including sign-makers, graphics producers, wrappers, visual communicators, print service providers, installers, interior designers and architects.
The new brand identity will now be extended to all Spandex distribution companies in the two regions and will become visible across all Spandex customer-facing communications over the course of 2022.
Branding of Spandex Group businesses in North America will be reviewed at a later date.
Andrew Coulsen, chief executive of Spandex, comments: “Spandex today serves 40,000 customers in 20 countries with more than 35,000 products.
“Looking to the future, we want our brand to clearly communicate all the attributes of our business, and our mission to help customers push their creative boundaries, supported by performance products, specialist knowledge and real-world application expertise.
“Over the last decade, the Spandex Group has acquired many independent companies worldwide, and we continue to look actively for acquisition opportunities in all regions.
“The integration of these businesses has added layers of specialist expertise, particularly in rigid media, textiles and architectural products, while expanding our range, distribution infrastructure, geographical reach and customer base.”
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