The Print Hub offers personalised content covering a range of topics related to HP Latex, with users able to access content such as webinars, videos and articles, as well as in-depth technical information about HP Latex printers and the applications they can be used for
Other features include ‘Recommended for You’, which suggests content that may be of interest to individual visitors, and ‘Printer Selection Tool’, where users can select certain criteria to help them identify the most suitable printer for their business.
In addition, visitors can sign up for live broadcasting experiences of certain events that are happening, such as the upcoming FESPA Global Print Expo in Berlin.
Isabella Jelinek, large-format marketing manager for the UK and Ireland at HP, comments: “From its beginnings, when it was branded ‘Possibility City’ and used as a means to replace physical shows during the pandemic, the interactive site showed great promise.
“The HP large-format team soon realised that the platform was fast becoming an essential – and 24/7 accessible – resource for customers wanting to research and explore content and learn about HP’s offerings in the Latex technology space.
“Subsequently, we optimised and improved the platform’s functionality. We added more content to offer customers a rich, personalised experience, curated with exactly what they want to read, see and do – all in one place – and The Print Hub was born.”
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