Reporting to chief executive Toni Viñals, Baranera will help shape Nsign.tv’s sales channel and marketing strategy moving forward.
Baranera takes on his new role having served in a number of management posts in Spain and US with international suppliers of solutions-based digital identification such as Plasco ID, Matica Technologies, BlueStar, Datopack ID and Impuls ID Distribution.
“I am joining Nsign.tv at a really exciting moment,” Baranera says, adding: “On one hand, the market is seeing a boom in the digitisation of physical spaces, where brands and businesses are looking for a better connection and interaction with their audiences.
“And, on the other, our digital signage platform is at an optimum moment with the right product, team and the capability and strength to expand nationally and internationally.”
Viñals adds: “We are delighted to welcome Albert on board. His professional track record is grounded in three areas which are absolutely key for us, namely technology, internationality and creating channels.
“He has the expertise required to organize the company’s various departments and focus them not only on having the best digital signage platform, but also on being an attractive company for the different technological partners needed to guarantee the best solution for the end customer.”
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