The ‘Me in Merkle’ campaign, which initially launches across digital out of home (DOOH) and paid media, invites people to click on a digital ad or scan a QR code to take them to a website, where they can read an ode to dentsu-owned Merkle to find out about the company.
The bright orange ads will initially run in London and will be expanded to other key cities such as Edinburgh and Manchester over the coming weeks.
The campaign was developed in house as part of a cross collaboration project between dentsu’s media and Merkle/CXM Service Lines.
Anne Stagg, chief executive of Merkle UK, comments: “The ME in Merkle campaign is a unifying idea that helps communicate the energy and personality that is so unique to our business.
“The bold orange ads reflect our energy and ambition and the Curious creative idea in our ad campaign goes right to the heart of one of the many behaviours that we see day in day out in our business and in our mission to help clients deliver a total customer experience.”
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