Under the deal, agreed following a competitive tender process, Boomerang Media will now work with Pearl & Dean’s exhibition partners including Showcase Cinemas, Empire Cinemas and The Light Cinemas to offer in-foyer digital advertising opportunities.
The partnership means Boomerang Media’s cinema network now stretches across a total of 85 UK-based cinemas, with over 880 digital advertising screens
Boomerang Media chief executive Garfield Smith comments: “We are delighted to expand our cinema network and partner with Pearl & Dean to add Showcase, Empire and The Light cinemas to our unrivalled leisure media offering.
“Our partnership with VUE cinemas has been incredibly successful since it was launched in 2018 and we look forward to continuing this success across this new partnership.
“We are also very excited about the 2022 film slate, which will provide huge opportunities for advertisers looking to reach an engaged audience with disposable income during their leisure time.”
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