OOH Capital, a London-based international consultancy and advisory company to owners and investors in out-of-home, has joined the body, alongside Los Angeles-based Kevani, a sales organisation that promotes national and local brands through outdoor advertising.
Other new members include Argentina’s Taggify, a digital-out-of-home programmatic platform; Mexico-based media owner GPO Vallas, Digital Signage Consortium in Japan and Override Media, a Saudi Arabian digital transport specialist.
WOO chief operating officer Mark Flys comments: "With new members across the world coming on board all the time WOO is now a truly global organisation. These new members span all aspects of the OOH industry.
“The steady growth in the organisation, accelerating as we recover from the pandemic, augurs well for WOO’s in-person Congress scheduled for May in Toronto.”
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