The advertising agency used over 1,500 digital out-of-home (DOOH) locations to showcase the winning posters that were created by students between the ages of 8 and 18.
The competition saw close to 350 entries and was judged by a panel of experts from the out-of-home (OOH), DOOH, and creative industries.
The project was a collaboration with Young People’s Trust for the Environment (YPTE), a charity focused on encouraging young people to understand the environment and need for sustainability.
Garfield Smith, chief executive officer of Boomerang Media Group, says: “We have been overwhelmed by the passion and creativity exhibited by the hundreds of school children entering this competition. The variety of designs and artistic approaches were inspiring and the message from young people is clear.”
We have been overwhelmed by the passion and creativity exhibited by the hundreds of school children entering this competition. ”
The brief was to create posters that would ‘persuade and inspire’ the public to become more aware about climate change. The competition and its implementation once again demonstrate the power of OOH signage.
The posters were displayed during the two week period of COP26 and were displayed with the permission of landlords in locations like PureGym, Vue entertainment cinemas, and shopping malls.
The winners, who were from Hove, Chorley, and Guernsey, received digital design tablets. With runners up winning STABILOGreen pen sets, donated to the project by STABILO.
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