Ocean Outdoor partnered with the Marine Conservation Society over three years ago and has been supporting the charity as part of its Ocean for Oceans sustainability initiative.
The DOOH company is now using its outdoor advertising space to support the charity’s Plastic Challenge.
Throughout July, screens operated by Ocean in five UK cities will feature artwork by artists who are championing the need for less plastic. The campaign launches today (Monday 5th July in Birmingham, Manchester, London, Glasgow and Edinburgh.
Creative director and environment advocate, Tia Grazette, curated the ‘Let’s Live with Less Plastic’ campaign.
The campaign features 20 artists’ work to mark #plasticfreejuly
Grazette says: “Plastic pollution is one of the greatest threats facing our planet. It is in the air we breathe, the food we eat, the water we drink and clothes we wear – killing wildlife and polluting the oceans. We need to take collective action to stop this now.
“And what better way to encourage and remind everyone to use less plastic than through a nationwide outdoor art exhibit for plastic free July. The art is unexpected, it catches your eye and is a powerful way to communicate a message, so critical to life on earth.”
The artists taking part in the campaign include street artist, Ben Eine; multidisciplinary British artist, Stuart Semple; actress and environmentalist, Ellise Chappell; and visual artist and singer/songwriter, Isabel Getty.
Contemporary American artists, Todd Francis and Jeff Gillette are also featured along with illustrator Paul Davis and art director Scott King.
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