Scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea-levels and releasing over 950 billion tonnes of methane into the atmosphere.
The campaign says businesses can take a number of key steps to protect the permafrost, including investing in new kit that gives off less heat than older machinery, rethinking their water and renewables, and aligning sustainable values across the supply chain.
National Geographic explorer Dr Katey Walter Anthony, who will front the new campaign, comments: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth.
We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth”
“Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”
Epson global president Yasunori Ogawa adds: “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping our customers to do so too.
“We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”