Built in Floreeda’s Innovation Zone, the pop-up shop offers a 360-degree retail experience for designers and brands, taking inspiration from retro references paired with the latest fabrication techniques.
Customers can experience the new shop by visiting the 20-30.vision website.
Paul Jones, managing director of Floreeda, says: “Floreeda’s mantra is ‘Create, Innovate, Fabricate’ and that is exactly what we are showcasing with our 20|30 Vision.
“In the absence of our usual retail trade shows, we decided to build this concept store and document the process via our Instagram feed during lockdowns one and two.”
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