In her new role, Golding will focus on fortifying Absen’s relationships with its network of European partners and distributors.
Golding began her career working for DCS Group, a global distributor for leading brands in the FMCG market, before moving to Taiwanese B2C and B2B manufacturer BenQ as a marketing executive, going on to become a marketing manager.
“It’s an exciting time at Absen, as the company reaches its 20 years milestone. We have some trailblazing products launching this year, like the Aurora Series and the Jade Dragon Series, Absen’s transparent LED,” Golding says.
“We’re also seeing a trend in retail where it’s fast becoming about the experience for customers, rather than the products, and LED is proving to be a backbone to these experience centres in setting ambiance and connecting the online shopping experience with the in-store.”
Emma Liu, Absen Europe’s managing director, adds: “We’re really happy to bring Jessica on board. Her experience with a variety of technologies and markets will be a great asset for us moving forward and her already established relationships are sure to help us maintain our valuable connections across Europe and establish new ones.”
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