Thursday, 15 Apr 2021 09:12 GMT

Holdan lands distribution deal with Atomos

Video and broadcast distribution specialist Holdan has agreed terms on a new partnership with Atomos.

Part of the Midwich Group, Holdan will now take over the distribution of Atomos products in the UK and Ireland.  

Atomos counts a range of 4K and HD Apple ProRes monitor-recorders among its solutions, while the company was the first to implement the professional Apple ProRes RAW format for recording with cinema cameras.

The full range of Atomos products will be available to Holdan and Midwich Group channel partners immediately.

“Atomos is a world-leading brand, and we have admired the expertise and reputation of Atomos since their first products arrived on the market in 2010,” Holdan managing director Allan Leonhardsen says.

“Atomos’ innovative products and technology breakthroughs are driven by their quality and expert knowledge in real-life applications and are key tools for the creative professional.”

Stephan Kexel. chief sales officer at Atomos, adds: “The UK and Ireland has always been one of our strongest markets, and we are excited to see what this next chapter brings for Atomos in this region as we move forward with Holdan and Midwich Group.”

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