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Ahead of the COP26, the United Nations Climate Change Conference that will take place on Glasgow later in the year, Ocean Outdoor will offer brands the chance to showcase their own environmental credentials across its digital screens.

Four exclusive packages will be available during the period October 30th to November 14th, with the auction running for 10 weeks until April 30th.

Ocean Outdoor chief revenue officer Nick Shaw comments: “COP26 is a massive opportunity for brands and organisations to have a say and influence decision makers on an international scale about a critical global issue.

“In November, the eyes of the world will be on Scotland and Ocean’s large-format DOOH screens will be the first and last thing delegates see as they enter and leave the conference arenas.

“As the leading outdoor provider in Glasgow and Edinburgh, Ocean is clearly the first choice for brands and organisations wanting to talk directly to COP26 audiences.”

Aside from this, three technical options developed by Ocean Labs will also be on offer, spanning live content, live pollution data and COP26 social media content.

This is the first time Ocean has held a sealed bid auction since the 2012 London Olympics Games.

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Ocean Outdoor leads climate change drive

Digital-out-of-home (DOOH) media owner Ocean Outdoor has opened a sealed bid auction for brands seeking to be on the frontline of the climate emergency.