Tuesday, 27 Oct 2020 08:36 GMT

Absen takes off with digital signage record

Absen LED has joined forces with Edinburgh Airports Limited (EAL), nuVIDEO, Midwich and PSCo on a major digital signage project, which saw the group of companies set a new European record.

Traditional check-in desks at Edinburgh Airport in Scotland have been replaced with an incredible 85m LED wall – the largest of its kind in Europe.

Designed to ensure wayfinding, flight information and marketing visuals for all travellers, the wall runs the length of a new baggage carousel, which stretches the full length of the hall.

Some 140 prefabricated frames from PSCo, were mounted on to the surface of the wall inside the airport and aligned end to end, with each vertical frame consisting of four Absen cabinets.

The canvas comprises 560 Absen A2725 Plus cabinets, amounting to 2,240 LED panels.

Alex Couzins, head of brand and marketing at Absen Europe, says: “Edinburgh Airport is a standout project that clearly demonstrates the benefits of LED.

The flexibility of the wall means we can also use it for video to showcase destinations we fly to, Scotland or our retail offering”

“With 118sq m of digital real estate, the Absen LED wall delivers a flexible and highly impactful visual solution in an environment that sees consistently high footfall with extended dwell times.

“The A27 panels from Absen’s Acclaim series is our flagship LED solution for fixed installations offering outstanding image quality and a seamless display with front install and service.”

Adam Wilson, operations director at EAL, adds: “In practical terms, we can clearly display where certain flights and airlines are checking in and show key passenger communications such as security information.

“The flexibility of the wall means we can also use it for video to showcase destinations we fly to, Scotland or our retail offering.”

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