Located in West London, the large-format screen became the largest advertising display in Europe when it was upgraded in 2017 to a single 783.5m2 screen with a resolution 1.4 times greater than 4K.
On October 26th, 2017, Landsec and Ocean Outdoor switched on The Piccadilly Lights after almost a year of it being inactive. Historically, the Piccadilly Lights has only been turned off during World War II, for Winston Churchill’s funeral in 1965m and Princess Diana’s funeral in 1997.
In partnership with BT, the children used a coding app on a tablet to live stream their ‘avatars’ directly onto to screen. By changing the code in real time, the children could make the avatars take over the entire screen.
This is the first time a live coding streaming has happened on the Piccadilly Lights. Children love to experiment and when they saw things happening live on the screen there was a real sense of excitement”
The initiative was part of BT’s Beyond Limits campaign which is helping more than five million children across the UK to code.
Catherine Morgan, director of Ocean Labs comments: “This is the first time a live coding streaming has happened on the Piccadilly Lights.
“Children love to experiment and when they saw things happening live on the screen there was a real sense of excitement.”
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