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Writing in a new white paper, Signwaves says although digital signage is playing a bigger part in exhibition and events, roller banners offer key advantages over the newer technology.

Signwaves says: “It’s designed for maximum impact at a minimal cost, offering a focused functional message and making it accessible to all businesses, from start-ups to multi-nationals. The very nature of roller banners means their height of over two metres guarantees visibility across a room.

“Set up is simple, and can be easily achieved by one person in a matter of a few minutes. With no power supply required or weighty display units to be installed, roller banners can be situated anywhere you have a flat floor, and in the case of products such as the X-Banner from Signwaves, even rough or uneven terrain is not an issue.

“Compact and lightweight, roller banners take little storage room when not in use; simply remove the back support pole, roll up the banner and slide it all back into the carry case the banner comes with. Often these cases feature shoulder straps, allowing the user to carry them easily without needing additional manpower for dismantling and transporting the display.”

The very nature of roller banners means their height of over two metres guarantees visibility across a room”

Signwaves goes on to say there are many grades of quality with roller banners; some that offer the ability to change the printed graphic in the hardware, with others being designed almost for a one or two use life.

The company adds: “It’s worth spending a little time to think about how much wear and tear your banner will be subjected to, and how long you are looking to use it for.”

On the subject of making an impact, Signwaves highlights that simple, striking and high resolution visuals with minimal text are “absolutely key” to creating a roller banner with real purpose.

Signwaves says: “High quality graphics and crisp, sharp digital print will automatically draw the eye to the banner, whereas poor quality images and design could well do more harm than good.

“Keep fonts easy to read, such as classic sans serif, to ensure the viewer is not turned off by overly elaborate text. Where possible, try to keep key messages to around waist height and above to avoid messages being lost at a lower level.”

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Waving the flag for roller banners

In an era of digital signage, integrated screens, apps and video content, are the days of traditional roller banners for exhibition use over? Signwaves certainly does not think so.