Thursday, 23 Jun 2016 13:26 GMT

DYSS X7 stands out from the crowd

Large-format printing company Stand Out Graphics has reserved special praise for a DYSS X7 digital cutter after explaining that the machine has helped improve production and bring in new work

Born out of Sharnford-based Stand Innovations, a ten-year-old exhibition stand company, the new Stand Out entity has been using the DYSS X7 to tackle a wide range of work for its fast-growing customer base.

Tom Noon, director of Stand Out Graphics, explains: “As stand builders, we realised we were missing an opportunity with the print and display work. We invested over £350,000 and refurbished an adjacent unit, bought a Jetrix KX7 large format digital printer and a DYSS X7 2230T digital cutting table from AG/CAD.

“From this, we started Stand Out Graphics. The aim of this venture was to re-claim business we were subbing out and also to target the business we were losing because we didn't have the capability. Twelve months later and we are certainly claiming our share of print and graphics work through Stand Out Graphics.”

Noon continues: “We looked at a number of machines and we kept coming back to the build quality and capability of the DYSS X7. Our stand building business continually requires large scale printing and the subsequent cutting of media such as MDF, Foamex, Perspex, Di-bond, Vinyl and glass. The 3 x 2m bed on both the Jetrix KX7 and the DYSS X7 machine made sense as they perfectly complement each other. We visited some print companies using the same combination and the benefits were evident.”

With regards to Stand Out Graphics, as a stand-alone entity the future is very bright”

Now in full working mode, the DYSS X7 has allowed Stand Out to bring in £3,000 worth of large format print work that was previously subbed out. Stand Out has also won business equating to more than £10,000 per month that its customers previously farmed out to other sources.

Noon continues: “The ability of the DYSS to precisely cut large non-uniform shapes from a wide range of materials that are often very thick, to such impeccable finishes, is a major benefit to both our graphics business and the stand building business. Additionally, for such a large machine the DYSS X7 is extremely accurate and consistent.

“With regards to Stand Out Graphics, as a stand-alone entity the future is very bright. We are already looking to enter the PoS display industry and we want to do more branding and advertising media. We are already looking to expand our team by adding a salesperson, a graphic designer and potentially more printing machines.”

Noon concluded by explaining that increasing the size of his team and exploring new markets will allow his firm to maximise the potential of the Kasemake 3D software.