“JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50 percent of its UK advertising revenues forecast to be coming from digital by 2017,” says Jean-François Decaux, co-chief executive officer of JCDecaux.
JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50 percent of its UK advertising revenues forecast to be coming from digital by 2017”
The network of 1,000 84” digital screens will launch on January 1st 2016 in conjunction with Connected London, a focus group of 5,000 Londoners who will feed JCDecaux with daily data on consumer attitude and fashion trends.
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