Friday, 10 Jan 2014 08:54 GMT

Newtech inspires co-operative approach

In news that is certain to have the ears of its competitors twitching, Newtech London, the printing, fabrication, textiles, displays, and finishing show, is being held at Sandown Park Racecourse, on February 4th and 5th, as the latest in a series of ‘co-op’ shows.

The development and growth of exhibitions such as Newtech London is part of a wider sign industry trend that is seeing an ever-increasing number of suppliers and manufacturers found 'micro-exhibitions' to fill the gaps and reach out to customers between major annual shows.

The event is designed to bring companies with complementary products together to reach local markets around the UK on a shared cost ‘co-op’ basis. Exhibitors already confirmed as attending include HP’s London partner Perfect Colours, 3M, Clarity Software, Ultima Displays, Hanolex, JJ Carter, Neschen, and Summa.

Previous events have been very successful for both exhibitors and visitors, and the feedback we get is very positive”

Martin Morrissey, managing director at Marketing Alchemy and Newtech comments on the concept of the ‘co-op’ exhibitions: “Previous events have been very successful for both exhibitors and visitors, and the feedback we get is very positive. It’s great to see so many new products and solutions working together and producing an atmosphere that is very relaxed and refreshing.”


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