Before you begin to think about SEO, take a step back and look at how you could make it your site ‘better’ for users”
Google’s primary objective is to serve a list of webpages that fit closely to what a user wants from their search. Google’s approach is user-focused and that is where the SEO effort needs to go in the future. Before you begin to think about SEO, take a step back and look at how you could make it your site ‘better’ for users. In the post-Panda, post-Penguin era, innovative thinking at the website design, functionality and content level will make a bigger long-term difference to your rankings than any ‘bolt on’ SEO. It is more of a creative thinking task than an SEO one, but the aim is a search engine optimisation outcome coupled with amazing user experience. A ‘double whammy’ virtuous circle: great user experience—creates user satisfaction—creates a buzz in the marketplace—creates outside interest—creates inbound links—creates user reviews—raises the profile of the business—improves rankings—delivers more visitors—creates more users having a great user experience. It is not new, it is just great marketing, which is exactly what SEO should be.