UK screens mark Holocaust Memorial Day
Ocean Outdoor screens throughout the UK have observed the important date of January 27th
Shining a spotlight on the industry
Tuesday, 31 Jan 2023 16:23 GMT
Ocean Outdoor, Landsec, and Rankin have worked together to create a powerful tribute. Image: Ocean Outdoor
Out-of-home (OOH) and digital out-of-home (DOOH) supplier Ocean Outdoor has marked Holocaust Memorial Day (HMD) 2023 with a powerful series of displays.
HMD is promoted and supported by The Holocaust Memorial Day Trust (HMDT), a charity that helps mark January 27th as a day to remember the millions affected by the Holocaust, genocide, or identity-based persecution.
The date marks the liberation of Auschwitz-Birkenau, the largest and potentially most infamous Nazi death camp.
HMD has also come to commemorate those killed in subsequent genocides in Cambodia, Rwanda, Bosnia, and Darfur.
In commemoration of the event, the BFI IMAX in Waterloo turned purple for 60 minutes, along with 50 other national landmarks throughout the UK. Messages also appeared on DOOH screens across the country, including the Piccadilly Lights.
Derek Manns, commercial media director at Landsec (owner of the Lights), says: “Piccadilly Lights has become the national focal point for this annual act of remembrance which is both incredibly moving and powerful in its range and scope. We are privileged to be able to support such an important commemoration.”
The Piccadilly Lights was dominated by an 11-minute-long display showing black and white portraits of genocide survivors taken by British photographer and director Rankin.
Supporters of HMD and HMDT pay their tributes at Piccadilly
Circus. Image: Ocean Outdoor
The portraits were followed by 30 original drawings by artists from the age of ten upwards, depicting victims of the remembered atrocities.
Ocean Outdoor UK chief executive officer, Phil Hall, states: “Our participation in this annual commemoration reflects Ocean’s purpose and role, using the power of our screens to support the communities where we have a presence.”
Holocaust Memorial Day Trust chief executive officer, Olivia Marks-Woldman OBE, adds: “Each year on Holocaust Memorial Day, we come together to remember and to learn from genocide for a better future.
“Seeing many of the UK’s most iconic landmarks and screens light up in purple at the same time that people across the country are lighting candles in their windows at home is a poignant reminder of the responsibility that we all have to challenge hatred and prejudice today.”
To continue its work in supporting the Jewish community Ocean Outdoor is also running an OOH campaign highlighting the issue of antisemitism.
The Campaign Against Antisemitism has been launched following Home Office figures stating those of Jewish religion are 500% more likely to suffer hate crime over any other faith group per capita.
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