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PPDS hands top sales job to former Sony specialist

PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, has named former Sony and LG specialist Rutger Schaap as its new senior sales manager for Benelux.

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Rutger Schaap previously worked for Tech Data, Sony and LG

In his new role, Schaap will help oversee the development and execution the provider’s growth plans across Belgium, the Netherlands and Luxembourg.

LED is a specialist area for Schaap, having worked with customers, consultants, project developers, architects and end-users on a range of installations within the corporate, retail, public spaces, sport, healthcare, and luxury superyachts industries.

Schaap joins PPDS having held a number of senior management positions at other major brands in the digital space, including Tech Data, Sony and LG.

“Working for some of the biggest AV manufacturers around, PPDS has become a brand that’s impossible to ignore, disrupting the market with a wide and varied range of high quality, highly innovative products and solutions, whether it’s professional TVs, digital signage and of course, LED,” Schaap says.

Roeland Scholten, sales director Benelux for PPDS, adds: “With more than 10 years’ experience in the professional AV industry, Rutger not only comes to PPDS with a wealth of experience and product knowledge, but also a vast industry network, which will serve him and the company well in achieving our ambitions in this market.”

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