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Wide-format and signage demonstrated at drupa

The exhibition which takes place every four years has showcased a variety of applications and technologies

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A 3D crocodile printed by Massivit 3D. Image: Messe Düsseldorf / ctillmann

Drupa, an exhibition dedicated to the entire print industry, is wrapping up in Düsseldorf today where it usually takes place every four years.

This year’s show was the first drupa in eight years due to the disruptions caused by Covid-19 in 2020 and 2021. 

The 2024 exhibition has been a testament to the continuing evolution of print, packaging, and signage, as many companies showcased their complete portfolios, demonstrating how businesses can diversify into multiple revenue streams. 

The size of drupa alone allows for many exhibitors to show visitors their different business segments and consider new products, materials, and visual communications.

One area that demonstrated the options available in the industry was the drupa Gardens which acted as a hub for modern materials and printing solutions through collaborations with international partners.


The area included large-format solutions from HP via its décor applications which can be directly printed onto wood and PVC-free self-adhesive media. YUPO, a manufacturer of synthetic papers has supplied hard-wearing, light-resistant film applications on table and chair surfaces. 

Gerg+Otto Friedrich presented textile applications such as banners and curtains, demonstrating the presence of sustainable fabric production in Germany.

The Gardens also featured printed aprons from Kornit Digital as well as materials from Antalis including laminated banners for the coffee station, three non-slip floor stickers of water lily ponds based on photographs by artists Bays & Zierhut, as well as small materials like wristbands, magnets, menu cards, and drink vouchers. 

The area was completed with a giant 3D-printed crocodile and some charismatic garden gnomes all printed by Massivit and its new large-format 3D printer, the Massivit 3000, which was unveiled last week in Hall 9, Booth A08.

Drupa also showcased many materials on various manufacturer stands throughout the show. Drytac products were present on several HP machines in Hall 17 where materials were used on the HP Latex 800W and HP Latex 2700W. Products included SpotOn SynTac, a polypropylene wall and floor graphic media, Paper Fleece, a wallcovering solution, and materials from the ViziPrint collection of signage films. 

Drytac was also present on the Mutoh stand in Hall 9, Booth B10; the Fujifilm stand, Hall 8b, A02 – A02-06; and the Epson stand, Hall 5, Booth D20 where Polar PET 170, Polar Chrome, Polar Grip, ReTac ChalkMate, ReTac Textures and ViziPrint Impress Clear were used for product demonstrations. 

Drytac was showcased throughout many halls at drupa 2024

UFabrik was the material of choice for Electronics for Imaging (EFI), a global supplier of digital printing technology, which used UFabrik Soft Blackback Textile has been used as the textile of choice for its stand (Hall 9, Booth A20-1 & A20-2). 

Graphics were printed using the EFI VUTEk FabriVU 340i+ dye sublimation printer, with a total of 611sq m printed for tensioned walls, partitions, meeting rooms, counterfronts, and hanging graphics. 

EFI has been demonstrating UFabrik textiles with its FabriVU 340i+, showcasing UFabrik SoftBacklit Textile, UFabrik Flag Textile, and UFabrik Soft Display Textile.

UFabrik Soft Blackback Textile is a 100% knitted material with a bright white print surface and anti-scratch black backing

Ken Hanulec, vice president of worldwide marketing at EFI, comments: “A great deal has changed since the last drupa eight years ago, but one thing that has not changed is the quality, versatility, and sustainability of the UFabrik solutions, which will help us stand out at drupa. Display graphics printed on our new generation VUTEk FabriVU 340i+ dye-sublimation printer using UFabrik textiles deliver brilliant, eye-catching graphics that unequivocally demonstrate the value of this unique combination of printer and media.”

Drupa is expected to return to Messe Düsseldorf at the end of May 2028. 

If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.

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