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Former HP manager to row across Atlantic

Nick Hollis, a former senior employee of HP, is preparing to row solo across the Atlantic Ocean

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HP has linked up former employee Nick Hollis with PressOn which has produced the recyclable graphics for his Atlantic row challenge

Former senior employee of HP, Nick Hollis, is preparing to row across the Atlantic Ocean as part of the 721 Challenge.

Designed to raise awareness of climate change, the 721 Challenge will see Hollis take part in a gruelling test of endurance through a series of extreme trials. These include scaling the seven largest peaks in the world, skiing to both the North and South poles, and rowing over 3,000 miles across the Atlantic Ocean. 

Hollis worked at HP as both sales and business manager between 2003 and 2012 before leaving to pursue his passion for adventure. In 2013, Hollis founded Fitways Adventure, a company that runs expeditions, adventures, and team building events. 

Now, HP is sponsoring its former employee’s challenge and has linked Hollis up with long-time HP technology user, PressOn. The company used HP Latex R2000 and HP Latex 3600 printers to produce specialist decals for the boat Hollis will row in with the logos and names of his supporters.

HEXIS THE190EUO vinyl was used for the graphics which were laminated with HEXIS PCI90G2. These materials will be recovered by PressOn following Hollis’ rowing challenge to be recycled.

Nick Hollis is attempting the gruelling challenge to support the World Land Trust of which he is an ambassador 

The use of HP Latex technology is in line with Hollis’ own passion for the environment and the sustainable aspect of the 721 Challenge itself. 

Olivia Kelleher, HP Large Format sustainability lead, says: “As Nick will be spending so long on the water, it’s important for him to work with suppliers and partners that keep up to date on the latest innovations and reduce the impact on the environment. 

“Working with suppliers and manufacturers that have adopted closed loop systems to recycle waste materials back into the printing process is one way of doing so as it reduces waste and increases resource efficiency.”

Named Kraken, the boat is ready with its graphics applied and Hollis has already begun testing it out as part of his training programme before starting the Atlantic crossing on December 10th. 

“I expect the row to take between 55 and 80 days,” Hollis says, adding: “I’m rowing solo and plan to row for around 15 hours per day. I’ll be consuming around 6,500 calories each day of the crossing but I still expect to lose around 15kg. 

“I’m attempting the 721 Challenge to support the international conservation charity World Land Trust, of which Sir David Attenborough is a patron. I’m also proud to be an ambassador for the organisation. I am absolutely delighted with the final outcome of the printed decals and cannot wait to take on the Atlantic Challenge!”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn. 

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