Ocean Outdoor rebrands Alfa Laval banner to Alpha
The iconic roadside banner that overlooks the M4 motorway will be redesigned as Alpha, with Ocean Outdoor securing the long term contract.
Monday, 27 Jun 2022 17:52 GMT
Measuring a staggering 505sq m, the new Alpha banner will capture attention of commuters from around the capital
Ocean Outdoor will take full responsibility to operate and market one of the UK's biggest commercial banners. The former Alfa Laval location relaunched on Monday, June 6th, as Alpha. The launch partner for the design is premium non-alcoholic drinks brand CleanCo Spirits.
The new roadside banner is a prime location to capture the attention of inbound visitors on journeys from London Heathrow airport and those entering the capital from the south-west of the city.
With the addition of Alpha, Ocean's London displays also include the BFI IMAX, the Piccadilly Lights, Canary Wharf, Westfield London, and Westfield Stratford City. On top of this, Ocean also brought life to ‘The Arrival @Heathrow Terminal 5’, a new digital screen which launched on May 23rd.
Our extended London network is an opportunity for brands to reach premium audiences using integrated campaigns, messages and interactive experiences across a range of different creative canvases.”
UK joint managing director for Ocean Outdoor, Phil Hall, says: “The welcome addition of Alpha and The Arrival @Heathrow Terminal 5 to Ocean’s premium large format portfolio provides a seamless channel for brands to connect with commuters, business audiences and overseas visitors as they arrive, stay, and spend in London.
“Our extended London network is an opportunity for brands to reach premium audiences using integrated campaigns, messages and interactive experiences across a range of different creative canvases and dynamic digital formats stretching from one side of the capital to the other."
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